Due to endless phone releases and software updates, mobile device usage will continue to increase exponentially. One of the many benefits is the ease in which users can find the best local services. Google predominantly uses mobile-first indexing, (the mobile version of the content) for indexing and ranking.
If your website is not optimized for mobile search, it could negatively affect your search ranking and your business will be overlooked by consumers.
In this article, we’ll look at three undeniable signs that you should consider mobile SEO as your next move. Plus, we’ll discuss how working with a mobile SEO services London based team can help you to achieve a top spot across the mobile SERPs.
What Is Mobile SEO?
Mobile SEO ensures you rank high on SERPs for mobile. In addition, visitors accessing your business via their mobile devices will experience a mobile-friendly version of your website.
An optimized mobile experience includes, page layouts and reformatted content to fit smaller screens, faster page loading times, easy navigation, and more. The intention is to encourage your visitors to convert with a satisfying user experience – once they get there.
If consumers enjoy using your website, they’ll keep coming back. This equates to a higher ranking on SERPs, and a potential increase in sales.
5 Signs That You Should Consider Mobile SEO Services
Here are three signs that you should consider implementing an SEO strategy to prioritize the people accessing your website from their smartphones.
- Your Business Operates On and Offline
If you run a brick-and-mortar store, mobile SEO is particularly important to attract more local consumers. This is a very lucrative group to target. If a consumer is close to your business when they search, or if they have a decent experience on your website, they are more likely to drop in and convert.
Not utilizing mobile SEO for your business affects your local SEO, which can have a negative effect on your ability to attract local customers.
- You Have a High Bounce Rate
If your site performance metrics indicate that too many people leave your website without doing anything, then it could be down to a bad mobile experience. Your consumers will not enjoy using your website if it’s difficult to navigate on a small screen. They shouldn’t have to pinch and zoom, for example.
Higher bounce rates, low dwell times, and lower clickthrough rates can all negatively impact your SEO ranking. When considering a new business, consumers typically look at the options positioned at the top of the list. Very rarely do they venture to the bottom or to other page results. If people can’t find you, they’ll go to your competitors.
- Your Competitors Are Working With SEO Agencies
Many of your competitors understand the positive effects of a mobile SEO strategy and are already reaping the benefits. These include building their brand, reputation and customer base by consistently appearing in the top positions for mobile searches. They’re developing relationships with your potential prospects and leads.
Rising to the top position of the SERPs could take some time. Why not make a start by working with an experienced Mobile SEO agency to help you knock your competition off the top spot and increase your profits.
What Type of Services Would an Experienced Mobile SEO Agency Offer?
Here are some of the mobile SEO services provided by experienced, first-class, mobile marketing experts:
- An extensive offering of mobile marketing services.
- Help to get you to and maintain a top position in the desktop and mobile SERPs.
- Help you attract and keep your target mobile consumers.
- Analyse your current mobile rank position and options to improve.
- Help you to take full advantage of the power that mobile SEO has to offer.
Powerful Mobile SEO at Your Finger Tips
Your prospects and leads are performing smartphone searches while on the move all the time. Who knows? They could be looking for businesses like yours in the local area. Since the context of mobile search can be different from a computer, investing in mobile SEO for your business is essential.
Consider choosing a mobile SEO services London team of mobile marketing experts to help you maintain a top position across the SERP’s for continued business prosperity.