Whether you’re a busy entrepreneur building your own brand, or a marketing rep working for a larger company, getting your logo onto the right platform is something that’s always top of mind. Companies of all sizes spend significant amounts of money developing their logos as one component of an overall brand strategy.
Creative logo placement is an excellent way to grab the attention of potential customers. Consider some of these unique ways to display your brand’s logo as you develop strategies for your brand.
1. Custom Neon Signs
Your logo will definitely be noticed if it comes in a large glowing neon font. Custom neon signs are now manufactured using LED technology, which is more customizable and environmentally friendly than traditional glass neon signage. Plus, LED neon signs are a more durable option so you can get creative with how and where you showcase your logo.
In terms of placement, a large neon version of your logo can be displayed outside your location to increase curb appeal. Or, a more subtle version indoors on a shelf or a wall can further enhance your brand. If you have a short mission statement or company motto, you can likewise display this in neon form to promote your company’s culture.
2. Branded Client Gifts
One way to connect with your clients on an ongoing basis is to invest in premium, branded or personalized gifts in bulk. Items like reusable water bottles, mugs, or cutting boards have practical uses your clients will appreciate. Often folks will not splurge on premium versions of these products for themselves, so your gift will be all the more appreciated if it’s used regularly.
If your business requires you to collect information about your clients, you can further improve your gift-giving game by sending branded client gifts for their birthdays, anniversaries, or any other special day.
3. Commonly Regifted Items
Some client gifts are useful and high quality but may nonetheless gather dust. A classic example of this is the Bluetooth speaker — it’s an excellent gift, but most people don’t need more than one or two. Items like this are often regifted and passed on when the original recipient needs to give another gift.
By printing your logo on a premium item like a Bluetooth speaker, you can generate word of mouth when the item is regifted to new potential customers. Just make sure to purchase high-quality versions of such items so they’re more likely to be preserved and passed on.
4. Customized Packaging
If you sell products, rather than offer services, one creative way to add to the customer experience and display your logo is to order customized packaging. Premium packaging such as rigid boxes can also be used to ship products and client gifts.
Unboxing videos are becoming incredibly popular online — especially among influencers and social media accounts. Modern consumers appreciate a premium experience, even when it comes to something as mundane as opening a package. Your logo on aesthetically pleasing packaging will go far to elevate your brand in the minds of customers and potential viewers.
5. Logo in Sculpture Form
Anything that occupies floor space will get more attention than something that simply hangs on a wall. If your company’s location has a foyer or reception area, you might consider having your logo made into a 3D sculpture. If your team runs booths at trade shows or industry events, there may be further opportunities to display a three-dimensional version of your brand’s logo.
This can be accomplished relatively inexpensively with a small, 3D-printed version of your logo. For greater impact, companies have had their logos converted into ice or sand sculptures for large events with lots of foot traffic. If your sculptured logo is worthy of taking selfies with, the buzz it generates will be well worth the investment.
6. Complementary Products
Your customers may need specific tools to use what you are selling. For example, a store known for prepackaged soup likely expects their customers to have spoons at home. However, that business can increase their brand awareness by selling or giving away spoons with their logo on them.
Think of how your customers use your product or engage with your service. Is there some tool they need to do this? Or, is there something that could enhance their experience? If so, consider supplying that tool with your logo on it.
7. Embrace Local Events
Find out about events in your region and brainstorm some ways for your brand to have a presence there. Engaging with your community is an excellent way to support your customers and expand your brand’s reach.
You can set up a booth space with your logo featured on signage. Alternatively, you could donate items that the event requires (water bottles, hand sanitizer, napkins) that feature your logo.
Try to add value by displaying your logo on something that’s useful to your customers and do your best to avoid having your brand associated with disposable swag. The more you learn about your customers, the better opportunities you will find for creative branding.