Starting an eCommerce business can be both exciting and challenging. After setting up a Magento store with a great conversion optimised design, it is important to put your site in front of your potential customers. And the best and cheapest way to do this is using SEO. You can optimise your website for the search engines and search engines will start showing your site to potential customers over time. But how do you do it? Don’t worry, in this blog, we will talk about the best practices to SEO your website:
The very first thing you have to do is to utilise the header and title tags carefully. Magento creates title tags for the pages automatically, but it is suggested to create them manually. To do it easily, it’s better to do it for different product groups. This way you can predefine the product titles for different product pages. Magento SEO specialists London always use the title tags effectively as it tells the search engines what your page is about.
Avoid duplicate content on your website. This means don’t use the same content on more than one page of your website. Also, the content should not be the same as other websites. Write unique product descriptions and other content. If you are using the same content make sure to use the canonical tag so that you can convey to Google that this content is duplicate. This can help in attaining long term SEO eCommerce growth London.
The next thing to do is utilise the no-follow links. On all the websites there are different pages that you don’t want to get indexed such as cart, check out page, admin and others. You can use no-follow links to these pages. Further, don’t forget to edit the robot.txt file. This will allow you to get all the SEO attention and benefits to your main website pages.
Then comes the turn of descriptions of pages. Avoid using the default descriptions of pages and try to add unique descriptions of different pages. It is best to add unique descriptions and include the keywords you want to rank for. This will give a clear hint to the people and search engines about the content which your page has.
You can edit this on your website by using these steps:
Content → Configuration → Design → HTML head → Default description
At last, you have to prioritise your sitemap. You can set priority for the pages which you think are most important and give less priority to other pages. This is important because there is no direct communication between the site owners and search engines. You can only inform the search engines about the priority of pages you set through sitemap and other such files. It’s always good to add your most important content first.
To conclude, once you get our site made, it is advisable to spend time and resources to optimise your site for the search engines. Because with SEO you can put your site in front of your potential customers. By using the aforementioned things you can start SEO of your website and attain good results with time.