Covid has changed the way people shop, the way brands sell and the way marketing is done!
As the world recovers from the pandemic, new methods and policies are now being followed, and to keep up, you need to know about them.
Talking about ecommerce, certain trends should be followed to make sure one isn’t left behind. To help you out with that, we are here with the 6 most popular trends that can uplift your brand and get a better customer response.
6 Ecommerce Trends to Follow Post Covid
Below are 6 trends that have become very popular, post Covid.
- Automation
- Better Advertisement
- Online Marketplaces
- Improved Shipping
- Focus on Existing Customers
- Mobile Commerce
Now let’s talk about each trend in detail:
♦ Automation
Automation is everywhere nowadays. From engineering to medicine and from product formation to marketing we can see automation in action in multiple areas. Automation speeds up tasks by reducing the need for human intervention.
Through Automation, you can display products to customers based on their shopping history, you can send customized emails to certain customers and you can make sure your ads reach the intended audience only.
While automation is surely beneficial every store cannot adopt it that quickly. If you are new to the idea and want assistance, then you should consider working with an external company.
Many marketing companies offer ecommerce development services and web development services. Working with professionals who have market experience is always a good idea.
We recommend you check out countries like Pakistan, India, the Philippines, or Malaysia if you want to outsource for a reasonable price.
♦ Better Advertisement
Many times we see irrelevant ads that are not linked to the content we are looking at. That reduces interest in the product mentioned in the ad. To avoid that, targeting the right audience and blending in with the context is crucial.
If you advertise in a place where your product is relevant and where your ideal audience lies, you will get better results. It’s about targeting the right audience at the right place at the right time.
Making ads close to the context and targeting the right audience gives better results and makes sure your campaign hits the right notes instead of appearing as intrusive.
♦ Online Marketplaces
Online marketplaces offer great opportunities to brands who want to reach more people and build a strong identity.
Amazon is one such example which is the most popular marketplace where brands from all over the world can sell their products. Not only that but many people search for products on marketplaces instead of searching on Google first.
That makes it important for brands to join such marketplaces and sell there, to improve conversions and to increase customer base.
♦ Improved Shipping
Online shopping became very popular after covid when people couldn’t go to physical stores. Now, many people still prefer shopping online due to the convenience it brings with it.
That raises competition to make shipping better and better. Contactless shipping and same-day shipping are a few examples of how brands improved the way they ship.
Drone delivery is another great example of how shipping will change in the future. Thus, to keep up, working on better shipping, and improving it with time is very important for every brand.
♦ Focus on Existing Customers
Retaining old customers is a crucial skill, brands simply can’t ignore. While expanding your audience is great, retaining the ones who already shop from your store is very important.
Considering the cost required of marketing and the competition in today’s age, it has become very costly and difficult to get new customers. That is why it’s a smart move to keep the ones you already have and to do everything to retain them.
♦ Mobile Commerce
In today’s age, people use mobiles more than laptops. From children to adults and from professionals to students, mobile phones are used by everyone. According to Statistica, in 2021, there were 6.4 billion mobile phone users.
With so many mobile users, it’s crucial to focus on mobile commerce. About shopping from mobiles, it was still popular before covid, but the pandemic increased it as people stayed at home.
That is why companies are now focusing on making their websites compatible with mobiles.
A site that works well on mobile, tablet, and laptop can cater to more customers. Thus working on mobile compatibility is key to increasing your number of customers.
Conclusion
In this article, we discussed 6 trends that have become very popular post covid. We found out that automation, mobile commerce, and customer retention have become the focus these days.
Brands are investing in automation to improve customer experience and to market their brands better. People are also focusing on retaining old customers as it’s less costly than acquiring new ones.
Improvements in online shopping through mobiles and in shipping methods have also proven beneficial. Lastly, contextual ads and presence on popular marketplaces are also becoming.
All of the above trends are the most popular ones, but there are many others that brands need to know about. We recommend you dive more into post covid trends to learn more about what trends to follow and what to ditch.
Author Bio
Mariyam Altaf is an Outreach Manager at Ebridge, a software company in Islamabad, Pakistan. She looks after all the publications and outreach queries regarding business. Also, she has a passion to serve blogs with his expertise in the form of write ups.
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