For most websites, the endgame is to get as many visitors as possible. The more visitors, the higher the chances of recurring traffic and conversion. And the best way to go about this is to hire a digital marketing expert in India.
There are a number of benefits to hiring recognized digital marketing experts who have navigated this field for years as they not only bring their knowledge and expertise to the table, but also their experience.
Proven ways of increasing website traffic
It takes a considerable amount of time and research to hire a digital marketing specialist who will be able to increase your website traffic along the roadmap you envisioned for your website. We are now going to give you some basic tips to boost your website traffic while you are searching for digital marketers for hire.
1. SEO optimization
To rank properly in SERPs (search engine results pages), SEO might be the single greatest factor. It is imperative to ensure that the keywords in the title, H1, meta description, and body of the webpage are properly optimized instead of being over/under-used. The keywords should be strategically and naturally incorporated into the content so that they do not seem out of place.
2. Plag-free and unique content
It is important to ensure that your content has no plagiarized material in it. There is a lot of noise on the internet so to stand out, you need to create your own unique sound. Pick your niche and start delivering relevant and juicy content to keep your users engaged.
3. Refresh content that is outdated
Content that is outdated needs to be refreshed periodically. Algorithms usually scale content that has been repurposed. Additionally, readers will always appreciate updated content. The updates do not always need to be like for like. For example, you can turn blog posts into infographics or maybe video content. Get creative.
4. Utilize the power of social media
Social media is the biggest marketing tool of this era. Businesses that have successfully figured out ways to engage this distracted yet captive audience have experienced huge growth in their brand affinity, loyalty, and awareness. The average adult spends around 147 minutes on social media every day. This provides you with a huge space to promote your brand and website on social media.
At the end of your social media campaigns, make sure to include an enticing call to action which will push the audience back towards your website and therefore increase traffic.
5. Make good use of advertising
Presentation matters. All of the websites on the internet are busy promoting themselves. The only way to stand out is to make your advertisements engaging and to the point. If you were to hire digital marketing experts, your task in this regard would get much easier. This helps you connect with a larger audience, especially in your target domain.
6. Revamp your email marketing
You need to send out cold emails that people will open and engage with. The emails that you send out need to be tailor made for maximum interaction and minimum possibility of ending up in the spam folder of the targeted users. A great way of doing this is to make the subject line enticing and subject matter driven to capture the interest of the audience. You can also insert a link that allows the audience to read a bit more in case they get interested.
It is also important to make the emails mobile-friendly as studies have shown that around 46% of emails are opened via mobile phones.
7. Give away some free goodies
Everybody likes free stuff. So, you can provide a few choice services for free. Maybe a template, a concept, or a tool. You can then promote these on select social media platforms like Linkedin or Instagram. Basically you should conduct these free drives on platforms where people of your target industry interact.
8. Exchange backlinks
Extensive studies have shown that the top results across SERPs have 3.8 times more backlinks than the ones in second place. So, the way to go about this is to create unique content in your niche and then reach out to other people in the same field and ask them to share your material alongside theirs. To make it mutually beneficial, you can exchange backlinks with them so it helps their cause too.
Wrapping up
If you are looking to hire a digital marketer from India, you have come to the right place. Contact us today to learn more about our services and the due process to hire digital marketing experts.
We have a number of digital marketers for hire who have immense experience and expertise in their field. You can benefit immensely from their vast knowledge of digital marketing today just by contacting us.
