Magento: should you hire a company or a freelancer?

Magento Development

Company or freelancer: who to choose? This question has no general answer. However, at, we believe that companies are a better solution! Indeed, we have moved from a structure almost exclusively based on freelancers to a structure that relies mainly on companies. So we have seen both sides of the spectrum, and here’s our take on the matter!

The benefits of companies

1. Experience

When setting up a Magento store, the budget is often limited. Unless you raise funds, the solution is often to turn to young companies, who are less expensive and sometimes less allergic to risk. They are dynamic, friendly, and have a good web culture. But they also need to be trained and they are not always proactive!

The companies have experience: they make relevant recommendations that save time and money. And this without having to recruit an experienced full-time freelancer for a large paycheck!

2. Productivity

Even with all the energy in the world, young or low-skilled freelancers are generally less productive than experienced companies. This has an obvious consequence: you will spend less time managing a company and the latter will generally spend less time than a young freelancer on equivalent tasks.

Our experience shows, for example, that a professional development company spends up to 10 times less time (sometimes more) than a novice freelancer on an equivalent task.

3. Responsiveness and flexibility

The needs of a Magento store change quickly, but the freelancer does not necessarily change at the same pace, or in the same direction!

Read also: Advantages of AI and Machine Learning in Software Development

Typically, we need back-end companies first. Then comes the need to improve the interface of the site, then the need to promote the business. This represents different specialties that a single freelancer will find difficult to fully master.

One of the advantages of a company is that you can change it and call on a specialist for each need of your

4. Motivation: customer satisfaction

The company lives only by the satisfaction and loyalty of its clients. A satisfied customer can generate new contracts and create positive word-of-mouth to acquire new customers and thus a wider network. The company thus ensures that he fully understands his client’s needs. A successful project is the best publicity he can do for his work. 

For example, our trusted developer writers enter the list of favorite writers of certain clients and therefore respond more regularly to requests for collaboration. Customer satisfaction, loyalty, new projects, increased turnover!

We can therefore think that a company will place more importance on the satisfaction of its clients than a freelancer.

customer satisfaction

Freelancer benefits

Of course, the employment of a freelancer also has its advantages and you must think carefully about the assets of each profile according to the needs of your Magento store development.

1. Involvement

A freelancer hired on a temporary basis is involved, most of the time, in the project in which he works, depending on the work he occupies. This results in greater efficiency and stronger involvement in business decisions. This is why this advantage appears to be relatively important in your final choice to work with a team of companies or freelancers.

However, this must be moderate: some freelancers are passionate about their work, and conversely, for some freelancers, only the pay at the end of the development is important.

2. Availability

Where the company has, in general, several clients and is not always available to answer you quickly, a freelancer is much more available for your company. It’s undeniable. This can be seen as an essential advantage thanks to the time savings that the availability of a freelancer can bring, unlike a company.

Despite everything, freelancers can fall off work or give up: their availability is therefore not 100% guaranteed either.

3. Price

Some companies can be expensive, there’s no doubt about it. However, a salary is also a cost, with the many charges associated with it. 

In addition, it is necessary to take into account the higher productivity of the company: a high hourly cost is quickly profitable if the productivity is 10 times higher, if not more.

It is therefore interesting, on this point, to compare the cost of a company with that of a freelancer, depending on the needs of your Magento.

freelance employee

Company or freelancer: which to choose?

There is no fixed answer: all situations are different, and we would not recommend everyone raise an army of companies! Moreover, even if the company is a force of recommendation and a source of experience, he will first expect you to delegate your work to them by explaining your project as well as possible.

In short, clearly define your own needs and find what suits you, so that the work goes as smoothly as possible.


The author is Rakesh Donga, CEO, and founder of MagentoBrain, a Professional Magento Development Company. At MagentoBrain, you can Hire Magento Developers for dedicated eCommerce development services. Rakesh is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real-life problems with the power of IT, Connect with him on LinkedIn.

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