Web Research vs. Web Surfing: Know the Difference

Can we imagine our life without the internet today? Be it news, entertainment, a new product, job search, property search, bookings, or even ailment symptoms, people tend to Google it all immediately. All one has to do is type a few words in the search bar and many relevant web pages appear in front of you, in less than a tenth of a second. According to research, there are over 70,000 Google searches each second. Being fast, easily available, and cheap, the internet is one of the most transformative and fastest-growing technologies in the world. But if the search for relevant data is so easier then why is there a need for web research? How is that different? Let’s discuss.

There is Web Surfing, and there is Web Research

The terms web surfing and web research might sound similar however they are quite distinct from each other. The methods differ a lot in terms of vision, objective, time duration, and application of various techniques, and mastery to get the expected outcome. Web research is an organized and professional approach performed to seek a certain piece of information from particular websites within a particular time frame. While web surfing is random and done aimlessly, for fun, or simply to read up about an intuitive subject. Internet is a huge database that contains nearly 4.64 billion pages. That is a LOT OF content. The important fact to cite here is that– web research will get you the relevant information while web surfing may not help much.

Web Research has an Objective, Surfing doesn’t

Aimless internet browsing mostly involves looking up shopping websites, dining outlets, travel destinations, the latest news, and entertainment. Surfing is not research. Once we find what we need, we no longer look for it. While surfing the internet, one doesn’t really bother about the credibility of the source. However, in web research, the data experts work with specific goals, and guidelines. While ensuring the reliability of the source and the data, they come up with the best results quite quickly.

A Research is Planned, Surfing is Spontaneous

We never plan to surf the internet. We don’t have a specific goal in front of us for surfing. We navigate through various web pages randomly. While research is very systematic. It requires experienced professionals who understand the tools required to be utilized in research, follow a specific set of rules, and implement strategies to attain the ideal output from the research.

The Research Requires Competence, Surfing Doesn’t

Research is a tough task that requires multiple skills such as experience, a dynamic perspective on the subject, attention to detail, and determination to meet the goals. Surfing doesn’t need such directives. Plus, an expert web researcher will be equipped with qualities like knowledge of the relevant keywords and how to effectively use them, extraction of relevant data, analysis, evaluation, and time management. Utilizing these skills, a web researcher can capture important, relevant, and accurate information.

Research is Subject to Deadlines! Not Web Surfing

Surfing is an activity intended for enjoyment, not for a specific goal, therefore the process isn’t bound by any time limits. The process can be conducted as per the necessity, for any period of time from a few hours to a few minutes. Web research has to be performed within a specific time duration, accurately. Details regarding the stock market, financial sector, eCommerce sector, healthcare sector, and marketing tactics regarding a product launch required to be researched, and utilized within an exact time limit to gain the most from it. Digging deep into the websites, research experts are aware of the location of the details, and the way to access them.

Research Documents the Data

Do we ever save the data, we search for, on the internet? In the web research process, the relevant data gets assembled, formatted, indexed, and secured for an objective assessment. The data gets analysed for valuable insights, which can be utilized to improve organizational processes, enrich marketing campaigns, and make well-informed business decisions. Compared to surfing, research is an approach that requires skill, experience, and hard work.

To get the maximum benefit of efficient web research, it is best to be outsourced. Outsourcing web research services with an experienced web research solutions company benefits your firm by providing cost-effective solutions, the latest technology, and skilled men power. Web research services ensure the growth and success of your business. To reap the benefits, outsource today.

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