The internet is a powerful tool for marketing your business to customers in your local area. With the right strategies, you can reach customers who live near you and get them to buy what they need from your website or store. Local SEO is a powerful tool for any business that wants to show up in their customers’ search results on Google, or Bing. It’s important that you do your research into local keywords, citations, social media profiles, and more if you want to succeed with this strategy.
This post will discuss some of the challenges that businesses face when trying to do this, as well as how to use SEO strategies like localized keywords and geo-targeting to overcome these hurdles. But, let’s start with the basics of what local SEO means.
What is Local SEO?
Local SEO is the process of marketing your business to customers in a local area. This can be done by creating social media profiles, submitting citations on directories like Yelp or DexKnows, using geo-targeting keywords, and building links from other websites.
For example, you might have an online store that sells baby clothes for women who live within 50 miles of your location. You would then use local SEO strategies to market that item to those women through search engine results and social media profiles designed for people in the area where you live, so they can buy from you rather than a competitor. According to the team of Local SEO experts from Project Backlinks, if you want to overcome these challenges and market your small business with local SEO tactics that work well, then you need an expert who knows how to handle this type of marketing.
Let’s start with some of the challenges involved with using SEO for small businesses located near their competitors:
Challenges of Local SEO Marketing
There are a few things that businesses need to consider when they’re trying to use local SEO strategies for their business.
- You must make sure your online profiles are consistent with each other and that they accurately reflect the services or products you offer at your brick-and-mortar location(s).
- It can be expensive to get prime real estate on the first page of Google via local SEO strategies, especially if there is a lot of competition.
- Some strategies, like geo-targeted keywords, can be difficult to implement if you don’t know what terms people use when they’re searching for a business in your area or industry.
- You can’t be too broad in your keyword targeting. For example, if you’re a local clothing store attempting to rank for the term “clothes” you’ll get lost among other national brands who are trying to do the same thing. You should instead target more specific keywords like “women’s clothes,” or “jeans.”
- You must be prepared to spend a lot of time and money on local SEO strategies if they’re going to work the best for your business. It’s not something you can do overnight, as it takes some time to build up enough citations from directories like Yelp or DexKnows in order for search engines to recognize that you’ve got a strong online presence.
- You have more than one location, you’ll have to practice consistent SEO strategies for each of them. This means creating distinct social media profiles and citations with different information on directories like Yelp or DexKnows for every place that your business operates out of. Even though it’s the same company, each location needs to have a unique identity that search engines can recognize as a different business.
So now the question arises ‘How to overcome these challenges?’. With the belowmentioned strategies, one can easily overcome the challenges of local SEO.
Strategies for Local SEO Success
If you’re looking into local search engine optimization strategies, here are a few that have worked well in the past.
- Create Google My Business Account: If you haven’t already done so, create a Google My Business account for your business. This is the first step that companies should take when they decide to use local SEO strategies.
- Get Regular Reviews: One of the best ways to garner more reviews for your business is by asking customers, vendors, and partners if they would mind leaving a review on Google or other local directories like Yelp. You might also want to give them an incentive (e.g., discounts) in order to get high-quality reviews that will help you rank higher with local SEO.
- Optimize for Voice Searching: People who are searching for a business on their mobile devices often use voice search. Optimize your website and social media profiles for this type of traffic by using keywords that people might say when they’re looking for products or services in your area.
- Website Optimization for Mobile: A lot of people are using mobile devices to browse the web these days, so it’s important that you optimize your website for them. If people can’t find what they’re looking for with a simple Google search on their phone or tablet, chances are they’ll just go somewhere else where they can get better service/products. In short, make sure your website is mobile-friendly.
- Geo-Targeting: You can use geo-targeting keywords to make sure that your business appears when people type in “restaurants near me” or “shoe stores nearby.” This is a great way to get repeat customers and potential new clients if they’re looking for the services you offer.
- Citations: Submit your business information to directories like Yelp and DexKnows helps because these sites give search engines clues about the legitimacy of your company. This is why it’s important for you to make sure all of the listings on those websites are consistent with each other, as well as accurate.
- Consistency: You must practice consistent SEO strategies for each of your locations. This means creating distinct social media profiles and citations with different information on directories like Yelp or DexKnows for every place that your business operates out of. Even though it’s the same company, each location needs to have a unique identity that search engines can recognize as a different business.
- Stay Local: Don’t be overly broad with your keywords. For example, if you’re a local clothing store attempting to rank for the term “clothes” you’ll get lost among other national brands who are trying to do the same thing. You should instead target more specific keywords like “women’s clothes,” or “jeans.”
- Use Location-Specific About Us page: Include a lot of information about your business on the ‘About Us page, this makes it easier for people to find your website when they’re searching locally. Make sure you include not only where you are located but also what types of products or services you offer and who is eligible to use them (e.g., local residents).
- High-Quality Backlinks: Try to get high-quality backlinks from local influencers in your niche. These are people who have a lot of followers and can move the needle in terms of getting your business seen by more potential customers online.
Concluding Notes: In this article, we covered some of the most important challenges and strategies associated with local SEO. In order to succeed in your marketing campaign, you should keep all of these factors in mind when creating a strategy for attracting more customers online. With this, we can now understand the importance of local SEO and how it can help local businesses get more local customers and convert them into paying clients.